ICS

The purpose of the project was to translate International Card Services' (ICS) new brand strategy into an exceptional user experience across their digital platforms.

With over 35 years of experience in issuing, promoting, administering and processing Mastercard and Visa credit cards, ICS aimed to make its brand experience more recognisable and bold, establishing itself as a leading card issuer across Europe.

The goal was clear: every aspect of the digital experience should feel connected and flow together seamlessly.

To achieve the goal, we adopted an agile approach with design sprints of 7 to 10 days. Before the sprints, we ran a MoSCoW session with stakeholders from different departments of ICS.

Based on the results of this workshop, we created specific tickets in Jira. During each sprint, tickets were selected for implementation: refining the interaction design, applying the visual style and presenting deliverables at the end of each sprint.

Working in sprints set a productive pace and rhythm, fostering focus and timely progress. The MoSCoW workshop proved invaluable, setting priorities and goals for stakeholders and aiding alignment.

The iterative nature of the sprints allowed for continuous refinement, ensuring the final solution met stakeholder expectations and addressed user needs. This approach led to the successful implementation of the solution and the achievement of the project objectives.

In the end, the project delivered an integrated user experience that reflects the brand's values. A wide range of online and offline touchpoints was created, spanning applications, websites, print materials and social media templates.

Across all deliverables, the focus was on optimising both visual design and functionality, resulting in an exceptional and cohesive brand experience.