Prescan

Prescan offers preventive health insights for proactive well-being management, even during times of good health.

Recognising the need for a redefined brand identity that better connects with its audience, the project set out to visualise accessible health insights.

This led to a fresh, approachable style across all digital touchpoints, including a redesigned website, conversion flows and login portal. These improvements simplify navigation, appointment booking and access to health data.

The journey began by aligning with stakeholders to integrate their requirements and perspectives into the project's vision. Extensive market research provided valuable insights that guided decisions throughout.

Mapping and optimising customer journeys ensured a seamless experience. Regular stakeholder reviews kept everyone aligned, while multiple interaction design iterations refined the approach.

Finally, applying visual design and stakeholder feedback led to a cohesive and visually appealing solution.

Effective communication with stakeholders was pivotal, ensuring alignment with their needs and expectations. This collaboration allowed requirements and perspectives to shape the solution from the outset.

An iterative approach to interaction design, guided by stakeholder feedback, led to a polished solution. Regular reviews kept the project on track and contributed to meeting every outlined objective.

The UX and UI designs were completed for every digital touchpoint, including the redesigned website, conversion flows and login portal, for both desktop and mobile, all crafted in Figma.

Close collaboration with developers ensured a smooth transition from design to implementation. The website launched a couple of months later, a significant milestone in the project's journey.